You've heard about marketing, you've probably also heard about the term DIGITAL You might have also heard about DIGITAL MARKETING but you think it's one of those fancy terms that pops up on your search engine.
Marketing can be seen as a Financial term which involves cajoling and persuading consumers to buy your goods.
Digital is a computing term in which information is being sent in packets of 0s a and 1s.
So, digital marketing is a Financio-Computing terms that deals with cajoling consumers to buy your products using digital means.. Digital marketing connects Buyers With sellers virtually without the cost of transportation.
So, in short, Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, digital advertising, and any other digital medium.
There are different digital marketing methods such as
•Search Engine Optimization (SEO)
•Search Engine Marketing and Pay-Per-Click Advertising
•Content marketing
•Influencer marketing
•Content automation
•Affliate marketing
•Campaign marketing
•Data-driven marketing
•e-commerce marketing
•Social media marketing
•Social media optimization
•e-mail direct marketing
•display marketing etc
We're going to be discussing few of this digital marketing methods:
•SEARCH ENGINE OPTIMIZATION(SEO):
This is the process of influencing or affecting the visibility and ranking of a website in a search engine.
SEO is the means by which you can get your blog or company's website at the first page of a web search results. The more you rank, the more you get more traffic on the website.
•SEARCH ENGINE MARKETING(SEM):
This is a form or method of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
The search engine charges a marketer a specific amount of money to display an advertisement in a number of places on a search engine result page generated from specific keywords or phrase.
An example of SEM is Pay-Per-Click advertising. The search engine gets the company advertising charged each and every time their advertisement is clicked.
•SOCIAL MEDIA MARKETING:
This is the getting attention or getting traffic through social media sites. Those social. Media include Twitter, instagram, facebook, LinkedIn etc
•CONTENT MARKETING:
Content marketing is the practice of delivering a quality piece of content to your users to get sales and leads.
This content can be in any form online eg tweet, YouTube video, and blogs on your website.
•AFFILIATE MARKETING:
It is a process of earning a commission by promoting other people or company's products. You find a product you love, you'll promote it to others and earn a piece of the profit for each sale that you make.
•INFLUENCER MARKETING:
It is the process of identifying, researching, engaging and support the people who create high impact conversations with customers about your brand , products or services.
•EMAIL MARKETING:
E-mail marketing gives you allowance to update your email subscribers on a regular basis about your company.
With these tips, we wish you more exploit in the Digital World.